Why Choose Savvy Swan Communication and Marketing?

At the heart of your company is strategic marketing and brand messaging, both of which validate its soul: the company’s cultural essence, its core values, its mission, and its purpose for existing. Strategic marketing infuses the company’s marketing plan into its soul. Your brand’s messaging validates your authenticity and communicates who you are as a company and why you exist.

Your company’s identity is distinctive and exclusively yours. Its purpose, cultural essence, core values, and story are entwined, and abiding within are its unique, intangible attributes … Just like kindling needs to be lighted so that a fire can be brought to life, your company’s sustainable value is waiting to be uncovered, sparked, and allowed to glow. Have you adequately communicated these admirable qualities to employees and potential customers? Do your employees identify with the company’s core values internally among themselves, and externally with customers?

Savvy Swan Communication and Marketing can unveil sustainable value in your capabilities and business practices. We strategically define your company’s unique identity by finding areas of focus, specificity, and differentiation to help you become more visible to limitless opportunities.

Whether you need a brand assessment, a marketing evaluation, new website content, a strategic marketing plan, a business communication overhaul, a social blog, or a digital newsletter. . . let’s chat! Our discussion could be indispensable to your business.

Markets Served

A / E / C
Education
Health and Wellness
Health Care
Performing Arts

Our Mission

With keen business insight based in marketing analysis and competitive intelligence, we provide B2C and B2B companies with effective and clever communication suffused with marketing research and strategy. Guided by marketing intelligence, we help companies crystallize their brand’s authenticity, mobilize customers, and accelerate business growth across the digital landscape.

Our Vision

Under the guiding premise that strong, compelling business communication is a great source of competitive advantage and long-term profitability, we aspire to be a leading communication and strategic marketing company. With a high degree of excellence, we aim to transform ordinary companies into sharper enterprises rooted in clever marketing intelligence, one company at a time.

Our Values

• Customer Satisfaction: The satisfaction and success of our clients is our primary concern. Our stellar team consistently works diligently to improve our clients’ capabilities and exceed their expectations while broadening our own.
• Service Excellence: We promote a working environment that encourages accountability, excellence, mutual respect, open communication, and creative problem solving. These service-excellence values guide all of our work.
• Credentials: Our bright, outstanding team has exceptional credentials in project management, brand management, and account management, as well as creative digital marketing, education, and finance. Our collective experience helps us understand your unique needs.
• Community and Environment: We support our local community in many ways, including sourcing through local businesses where possible, volunteering for organizations and committees, and advocating for improvement in and around the community.

Our Core Competencies

• Marketing Research and Strategy
• Teamwork
• Excellent Communication
• Creativity
• Problem Solving
• Ability to Focus

Founder and Principal

Patti Kondel is the founder and principal of Savvy Swan Communication and Marketing. She has been a successful business entrepreneur, having owned and operated a thriving performing arts center in Massachusetts and Heaven & Nature Yoga in New Hampshire. She has also worked in the private sector in health care, engineering, transportation, and education, where she honed her leadership skills and business communication experience as a marketer and multimedia writer in program management and project management roles.

Patti received her Master of Business Administration degree with a concentration in marketing from the University of Massachusetts, Lowell, and a Master of Arts degree from Emerson College in Boston.

When your company’s brand promise, brand positioning, and brand trustworthiness converge in coherent and unified marketing communications, harmoniously, with the complementary use of media, it’s as invigorating as a good cup of coffee. In fact, coffee is one of Patti’s obsessions . . . with a cookie on the side!