Strategic Marketing
Select a strategic marketing topic to learn more.
Strategic Marketing Plan
Competition is fierce. Many companies are vying to win the attention of the same target customers. Where are you in the competitive hierarchy? Which growth strategy have you considered? Is market penetration, product development, market development, or diversification the path of least resistance for your company?
In formulating a marketing strategy, did you analyze the marketing mix / 7Ps to establish your objectives? Have you done a SWOT analysis to appraise the internal strengths and weaknesses of your company, and the external threats and opportunities in the macro environment?
The 7Ps – Marketing Mix Elements
Product
- Assortment
- Availability
- Branding
- Customer Service
- Features
- Image
- Life-Cycle Mgmt
- Packaging / Labeling
- Positioning
- Quality
- Returns
- Support Service
- Target Market
- Use/Utility
- Warranties
Promotion
- Advertising
- Branding
- Direct Marketing
- Frequency
- Internet
- Integrated
- Marketing Communication
- Messaging
- Personal Selling
- PR
- Sales Promotion
- Social Media
- Sponsorship
- Strategic
- Varied Channels
Price
- Competition
- Customer Buying Patterns
- Gov’t Regulation
- Incentives: Value Added, Rebates, Discounts, Free
- Market Penetration Pricing
- Market Skimming Pricing
- Neutral Pricing
- Payment Methods
- Price Tactics
- Seasonality
- Supply & Demand
Place
- Channel Relationships
- Channel Selection
- Exclusive Distribution
- Franchising
- Indirect / Direct
- Intensive Distribution
- Inventory
- Location Decisions
- Logistics
- Marketing Coverage
- Selective Distribution
- Transportation
- Warehousing
People
- Handling Complaints
- Handling Service Delivery
- Handling Service Failure
- Managing Social Interactions
- Queuing
- Scripting
- Staff Recruitment
- Staff Training
- Uniforms
- Wait Time Mgmt
Process
- Best Practices
- Blueprinting
- KPI Metrics
- Operation Manuals
- Process Design
- R & D
- Resources: Requirements & Allocation
- Service Flowcharts
- Service Performance Tracking
- System Failures: Critical Indecent Diagnostics
- Process: Electronic, Technological
Physical Evidence
- Ambient Conditions: Noise, Air, Temperature
- Brand Image
- Design Paraphernalia
- Directional Signage
- Facilities: Access, Furniture, Equipment
- Interior Design: Furniture, Color Schemes
- Online / Phone Experience
- Souvenirs / Mementos
- Special Layout: Efficiency, Functionality
Market research is fundamental to your strategic marketing plan and helps guide important decisions about your company. If you’re struggling with assessing the competition and analyzing the market, Savvy Swan Communication and Marketing can help!
Strategic Corporate Communication
Imagine these swiftly unraveling situations at your company: Layoffs lead to strikes on company premises, and the local media is churning out negative press. Your company suffers a chemical spill, fire, or explosion, putting you in a serious public-relations predicament. A violent confrontation in the warehouse is captured on employee smartphones. Slackened quality control causes product failure that results in injuries. If the thought of any of these scenarios is making you squirm, take heed.
Many prominent companies have been vulnerable when besieged with a flurry of unfavorable events and reports. Their stocks plummeted, and they weren’t ready with an appropriate response. Are you?
When a crisis unfolds, preparedness helps control your company’s messages and preserves shareholder value in the face of public scrutiny. Preparedness begins with good communication in popular social media platforms and reliable company forums. With a cogent crisis communication plan in place, you’ll emerge with your company’s sterling reputation intact, a bright future, and a proud legacy!
Companies hire Savvy Swan Communication and Marketing to prepare crisis management plans. If your company doesn’t have one, inquire today!
We also create strategic communications listed below on an à-la-carte basis or by project-based arrangement.
HR Communications
- Employee Benefit Information
- Employee Directories
- Employee Handbooks
- Employee Newsletters
- Employee Insurance Information
- Employee Engagement
- Employee Surveys
- Workforce Training
Financial Communications
- Annual Reports
- Board Meeting Minutes
- Company Financial Updates
- Company Stock News
- Industry News
Organizational Management Communications
- Change Management
- Company Private Intranets
- Corporate Announcements
- Corporate Social Responsibility
- Crisis Management and Media Relations
- Event Management
- New Policies / Procedures
Marketing Research
You have a great product idea. Your instinct tells you it will solve a problem and improve many lives. Who are the customers that will benefit from your product? Does it have universal appeal? You may ask, “How is marketing research going to help me address these questions?”
For starters, data from customer surveys will help you discover innovative features for your new product. You’ll learn what your brand’s promise is and who your target customers are. Marketing research also reveals differentiators that you can leverage against competitors to increase customer benefit and brand loyalty. With the clarity gained toward understanding consumer behavior, developing trends, new revenue streams, and competitive intelligence, you can bolster your new product idea, pitch it to investors, and secure financing for your company. Marketing research is invaluable to making important business decisions!
Companies hire Savvy Swan Communication and Marketing to conduct marketing research. We reveal any market uncertainties or challenges that could foil a new product launch. Intelligent data leads to intelligent decisions. Contact Savvy Swan Communication and Marketing to help you with your next big idea! Call today!
- Business Directory Search
- Competitive Intelligence
- Educational Grants
- Emerging Technologies
- Fact Finding / Fact Checking
- Industry Information
- Market Trends
- New Business Opportunities
- Price Comparisons
- Products and Services
- Regulatory Change
- Rules and Regulations
- Vendor Searches