WHAT YOU SHOULD KNOW
ABOUT DESKTOP PUBLISHING AND YOUR BRAND
Even with early word processors in the 80s and 90s, businesses could create letterhead, résumés, and other marketing communications from their desks. Innovations in desktop publishing software have allowed users to modify layout publications through templates, which allow simultaneous changes to several pages of a document in one stroke, eliminating the need to change each individual page. At first, desktop publishing software was exclusive to print publications, but now, it is integral to various forms of online content. Desktop publishing software, when accompanied by a good printer, has also allowed individuals and companies to instantly create a multitude of professional documents, skipping the need to outsource these tasks to traditional printing companies and saving time and money in the long run. Common desktop publishing tasks include the following:
- Desktop publishing services
- Magazine design layout
- Magazine digitization
- Book design layout
- Image optimization & vectorization
- Image to vector conversion
OUR SERVICES IN DESKTOP PUBLISHING
Savvy Swan Communication and Marketing will take your print and online materials to the next level! Our staff of digital marketing specialists is professionally trained desktop publishers. Referred to as DTP in the industry, they are skilled in using desktop publishing software programs such as Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe PageMaker, Microsoft Publisher, Canva, Scribus, QuarkXPress, and many other popular applications.
If your e-newsletter or print communication is significant to your business and you want to make sure your audience will read it, then stop publishing humdrum communications. Grab your audience’s attention and keep them interested! Balance creative elements with practical advice and don’t give your reader the standard three-column approach. There is more to desktop publishing than meets the eye. Type a headline at an angle or on an arch! Make headlines pop and keep their consistency but throw in some eye-catching elements to avoid dullness in your e-newsletter or e-book. Keep the fonts similar but varied by taking the same font and mixing it up for headlines; for example, use old-style versus modern or slab. There are many elements to design and typography, including shading, adding boxes and stars, layering text and graphics, using borders, and making use of horizontal and vertical lines to add contrast and better organization. If you want to be different and stand out from the crowd, you need content that makes subscribers want to read it. Your tips, advice, promotions, and industry news must grab your readers’ attention by hooking them instantly with a splashy headline! Establish trust by writing for the audience you yearn to acquire. Know them and give them content they love. Keep your content consistent and arriving on schedule in your subscribers’ mailbox.
THE SAVVY SWAN FIVE STEP PROCESS
For great results with your communication projects, we’ve established a five-step process.
- State Your Idea
- Define Parameters
- Provide Preliminary Copy
- Review and Refine
- Deliver the Project
Is your staff well equipped to prepare your company e-newsletter and other important company communications? Can they deliver your company communications on a regular basis? If not, consider outsourcing your desktop publishing to us! Our expert staff of writers and editors can write and/or manage your social media, blogs, or e-newsletters on a regular basis. Ask us about our affordable packages!
Our graphic designers will design your marketing resources or recreate your publications using a page layout format where the text and graphic elements come together in an orderly and aesthetically pleasing way.
We’ll create beautifully designed print or electronic newsletters, magazines, brochures, booklets, hanging banners, posters, and fliers as well as such resources as website graphics and content that help promote your business and send it around the world. Why is desktop publishing so important to your business?
1. Saves you time
2. Increases your productivity
3. Reduces the production time to completion
4. Enhances the document’s appearance
5. Allows for the customization of documents
6. Dazzles and draws attention to your business
7. Keeps your employees focused on what they do best
Your communications bolster your brand and represent it to the world, making it distinguishable from your competitors and recognizable in all your external graphics: billboards, point-of-sale displays, directional signage, outdoor signage, truck or car signage, retail packaging design, and all-inclusive trade show exhibits. How do you distinguish yourself from the competition? Well, it’s more than just your logo and tagline!
INTEGRATED MARKETING COMMUNICATION CAMPAIGN
In honoring your brand, we’ll create a strategic integrated marketing campaign with a single unified message based on your brand values and your customers’ buying habits. With an integrated marketing communications campaign, synergy is achieved with a seamless message that’s simultaneously delivered through the communication channels where your target audience gathers. When you use an exclusive agency like ours, your brand stays focused and you obtain cost savings in print production as well as your internal resources because your staff can work to their strengths while you outsource your desktop publishing to us.